https://www.bridgetsloat.com/work daily 1.0 2026-01-16 https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1624310430509-0E6TOGA1ZOTH2ETLJDPE/THE+MUSE.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1624310459648-24EWEUJJ5T2LKBNPOD1O/MAMA.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1624310603888-FPRF8AFZSO0V1PQ7GYD0/SSSS.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1624310642681-UPFORL5B8D03M6Z9PWGD/AT.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1656344976466-H4NLE3HED0F8PWUD8K2X/Hatch.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1656348040250-K48R1AYXVLBW1RG9L22M/image001.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1681916366013-XW1F0K9BZ0NSQ7YRA1HN/IMG_2180.jpg Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/87099508-0410-4d44-a18e-c5380f65a875/image001.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605551793314-TJD3C54BW3JKPWZ63O70/Untitled_Artwork+28.png Work - Navigating the hiring process on a VIRTUAL platform https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605830914699-DPP742RZ94K0EZYYHN1Q/Bridget.png Work - Bridget https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605830918416-U64SA4SJ35C0L20OECP2/Neda.png Work - Neda https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605830922212-9KL17NLQKDTCJB181L9G/Jaemee.png Work - Jaemee https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605830950120-V17B17NLNRVDKHT6XIUT/Michael.png Work - Michael Michael https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1608087110608-MK0E1QNIGIJKSMZ2G9D8/AffinityMapP3.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605830565466-LH6IBYX3B8LUZ3Y3589A/Competitors.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605904094819-YB6VYEQ712DUD0GQ8H8H/Persona_Final.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605897859719-5M85Y12SOADBIUYY9RDC/UPersona.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1608679737389-JSWBWL21567PJMTFXO5A/Mask+Group-4.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1608679742028-MRY6CWVKDV72XLEI3V3X/Mask+Group-2.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1608679747143-OM8Y02GXB4PZL73AQQT0/Mask+Group.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1608679749483-24K58V8R7OXGZQ2O7BUG/Mask+Group-3.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1608679751324-X56KKVQQH4ILK0NRXPQQ/Mask+Group-1.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605290096906-O04F9PMHC8KGZQW7AQJS/Confidence.png Work - CONFIDENCE https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605290117616-CZUS9DEGUHZMM68CEWLW/Colab.png Work - COLLABORATION https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605290100692-0YNLD68Q1HLEA0YWIP6X/Timliness.png Work - TIMELINESS https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605290079618-P3JUDPJYHSE3K9L86YWG/Attrition.png Work - JOY + UNDERSTANDING https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1604695875313-VJZTDE8M0J0EHJZRHL3U/Frame+4.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605292430640-XK5NKP7J0540EX64JZPH/Frame+101.png Work - A - TEAM COPY https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605292492583-L3L1KKHZHBOP7KYX0L98/F2.png Work - B - CURRENT COPY https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1604701719996-QH39PMMTR78BNKVDMLYL/Prototype-Desktop-White.gif Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1604693568808-Q8PIYXT55BUXJZ4C7K7J/Prototype-White.gif Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/c2dd2c36-ff0a-4fcb-9112-b82dac92638c/IMG_0341.PNG Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605223675410-N8MV6H3N3HKH39056T8M/CompAnalysis.png Work - peer analysis I started this challenge by conducting a competitive and heuristic analysis. Competitors’ websites, those of other middle-grade authors (Neil Gaiman, Maureen Johnson, and Markus Zusak) display: cohesive branding clear project and book references intuitive navigation These features should be included in order to present a website on par with the current standards. However, this research also indicated some areas where Mary’s website can excel: not all popular authors use the clearest language and some display clunky design. https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605223497468-YM25MW0ILPXE7ZFGMVAC/Screen+Shot+2020-11-12+at+3.24.30+PM.png Work - Photo from NeilGaiman.com Photo from NeilGaiman.com https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605223502826-VWEJ8HU81W18JN6O9CZ7/Screen+Shot+2020-11-12+at+3.24.40+PM.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605223508917-XTWJ084Q2AUIBS7BPF6O/Screen+Shot+2020-11-12+at+3.24.17+PM.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605222740918-SRMJBEKGQGXECACINHJQ/Screen+Shot+2020-11-09+at+1.27.00+PM.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1605222814853-USA8DZRQS66SGOIL55RX/Screen+Shot+2020-11-12+at+3.13.12+PM.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/26b5b8b9-3a14-4800-9299-a0297a06225a/Screen+Shot+2022-06-23+at+1.16.37+PM.png Work - My approach Based on my competitive and heuristic analyses, I knew which areas needed the most attention. Given the scope of this project, I set out to improve two key features of the website: Navigation — Many authors use stylized language such as “Where’s Neil” or “Cool Stuff and Things.” I didn’t want to limit the author’s creative expression and so chose to consolidate features under similar headings while maintaining some of the creative-yet-clear labeling. Design — I updated the main buttons to a more minimalist color palette. I chose to add color by incorporating unique illustrations drawn from her stories. I aimed to give the website a more modern and fun-loving approach that matches the current trends in middle grade author websites and also communicates Mary’s unique and creative style. https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1607984352315-O4X7I5VQA629943BDFIG/Untitled_Artwork+10.gif Work - The Muse An inclusive & charitable way to consume content https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1607958862317-ITBDDDOUI34SDBW7H1UB/Competitive+Analysis.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1607959326475-UL0C5QXEQ8CN3RLSZGD4/Scene.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1608132125542-TNQR6PCACZT9XM458RP1/UserAffinityMapP6.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1608132121656-AF47KY4KYP3W867JGFZC/CreatorAffinityMapP6.png Work 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https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1608146685192-E4USH91S6QCUAEAV0AF2/Prototype-BottomNav.gif Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1608678529112-EGG0UVM9QFXD06I246C2/Prototype-BottomNav.gif Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1624289571036-IQ0Z1NLQC3V1SXGFVEV7/Untitled_Artwork+83+copy.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1619545491078-T7ODT3I0V0KO7LU0H4X1/W1-Pregnant%28updated%29.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1619547157391-RZSSHTVOLJ2DKQAU00OF/W2-Pregnant+%28updated%29.png Work https://images.squarespace-cdn.com/content/v1/5fa02e29404ee02c6b1d3144/1619547163912-T7E9H0X7MOIE35W9NMYH/W3-Pregnant+%28updated%29.png Work 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